July 8, 2024, marked a notable shift in the nicotine pouch market as Bloomberg reported a significant supply crunch for Zyn, the leading brand under Philip Morris International. With Zyn’s production woes and a subpoena in the District of Columbia concerning flavored products, the company suspended nationwide online sales in June 2023. This gap in supply has been a golden opportunity for competitors to flood the market with their offerings. Let’s dive into this nicotine-infused tale with a humorous twist as we explore the latest developments in the nicotine pouch arena.
